How we add value to customers' lifestyles

Steinhoff’s aim is to give customers the opportunity to buy products that will add value to their lifestyle at prices they can afford. The group’s strategic focus is to strengthen its position as a global leader, supporting its brands to be the number one or two retailer in the markets they serve. The group's strategy is implemented by:

1: PROVIDING EVERYDAY PRODUCTS

A wide range of products for the home and the family adds value to customers’ lives.

Products are sourced and made available through well-known and trusted local brands in each country where the group has a retail presence.

2: AT AFFORDABLE PRICES

The group’s significant influence over the supply chain keeps costs down.

A focus on procurement and sourcing provides economies of scale and the ability to better manage input costs. Direct involvement in shipping, warehousing, and distribution of products to stores and customers further optimises logistics costs throughout the supply chain.

The group also owns many of the properties that house its manufacturing, warehousing, distribution and retail operations.

3: AND SERVING CUSTOMERS AT THEIR CONVENIENCE

The satisfaction levels of customers are enhanced by providing a convenient shopping experience.

A comprehensive footprint of 12 000 stores across more than 30 countries provides a one-stop shop solution for household and homeware goods or general merchandise items. Customers can visit stores for essential items during their daily commute, or visit a large format destination family and household store.

Many of the brands offer a digital experience where customers can shop online. They can either click-and-collect or have delivery at home – making their experience even more convenient.